Real Estate Investor Websites - Why?
Do I need a Website as a Real Estate Investor?
I know you may be thinking that your business is small and your products or services can not be sold online, so you don’t need a website for your business. Infact, there was a time not long ago when this was true and one could do without a website not only in real estate but in almost all other industries, but times have changed and without an iota of doubt I can assure you that a website for your business is an absolute must.
With more than 20 million shoppers online buying and selling books, cars, real estate, airplanes, toys, clothes, natural gas to name a few products the sky is the limit. All you have to do is visualize a product or service in your mind and someone somewhere will figure out how to sell it online.
It is not as if all life begins and end on the Internet, but if your product can be easily sold over the Internet you should do so. Besides, this enables prospective customers, employees, partners, and investors to with the click of a mouse find out about you and what you can offer them. Further, Internet marketing research firms predict that the number of online consumers will grow at a rate of 30% to 50% over the next few years. Other fringe benefits you could get from your website include selling advertising space, personalized emailing, starting an affiliate program or a web blog, creating a joint venture.
You must now be thinking about the kind of a website you want. It is the first impression people will get about you and so it must be a professional looking site and make a striking impression. Your site represents your business and should amply reflect that. You don’t want something your friends high school going son designed, you want a site that leaves a lasting impression on the viewers mind.
Why Real Estate Investor Site?
Have you ever imagined owning your own virtual office twenty four hours a day seven days a week. Well, with a website you will have all of that while promoting your real estate business. You can also get quality leads and market your properties, manage your contacts. Infact, the marketing tools that are a part of a professionally designed Real Estate website will enable you to stand head and shoulders above the rest of the competition. Just adding a website address to your ads can make a difference to how prospective clients view your business.
Who should design you site?
Today there are a plethora of web design companies out there and it is important to pick the right one. You need a balance between the how much you should pay and the kind of features your website has. Before picking a company you should find out is they have any experience in the real estate investing world. Do they have any references or sample working sites that you can view? Can they design dynamic or database driven websites so that you can easily make changes to the website yourself without paying the designer an arm and a leg to make small updates.
What to look for in an Investor site?
So, while designing your website obviously you need to keep a couple of things in mind. First let me tell you about all the free stuff you should look for, a free auto responder where you can create unlimited auto responses. Your prospects and clients will receive personalized follow-up messages. Free submission to search engines is crucial to get your word out and is an essential part of being successful. At RI Tracker we use in house search engine optimization professionals to stay on the cutting edge of search engine technology with the most important goal being to drive motivated sellers and interested customers to your site.
Your website should also include an online form for people to voice their opinion, ask questions and give their feedback. Since you want to attract investment partners you need to have a special page just for investors besides having a high quality. These features will add tons of credibility to your site and also attract money partners.
In addition to these above mentioned features, basically you need a professionally designed and maintained web site. You need a personalized email address and all the features that come with an email account. It would also be a good idea to think about creating pages for mortgage brokers, bankers, Realtors, landscapers, handymen etc. If you haven’t thought of it earlier, now is the time to setup a process for obtaining referral fees commissions, or even charge an advertising fee and you could end up totally eliminating the cost of your new site.
Owning your own domain so that all inquiries go directly to you and you are free to advertise your domain anytime anywhere also helps. When building your site ask your design company to include geographical key words to help your site rank even higher on localized searches.
How to get a professional investor web site using your own domain, and not spend thousands to get it done?
Using established services like RITRACKER.COM which is managed by a Real Estate Investor himself, your new web site can be live in 48 hours or less without costing you and arm and a leg(Starting at $499). Using them, not only is it easy to get your web site set up and personalized, but your site will be fully loaded with online marketing and lead generation tools built right in. The customer care is there to help answering all your questions and providing expertise in Internet marketing
To keep your cost low we have set up templates that we can easily modify to fit your needs. These templates are VERY customizable. Not only can you change the obvious (company name, location etc.), but we can add pages, remove pages, add or remove text and pictures, change text colors, add downloadable forms and a lot more. Some templates can be changed to the color of your choice at no additional cost. The bottom line is that your site will be customized to fit the needs of your business.
You will also get a web based admin interface allowing you to to add, delete or modify properties or make any changes at you own convenience using an extremely user friendly user interface.
I know you may be thinking that your business is small and your products or services can not be sold online, so you don’t need a website for your business. Infact, there was a time not long ago when this was true and one could do without a website not only in real estate but in almost all other industries, but times have changed and without an iota of doubt I can assure you that a website for your business is an absolute must.
With more than 20 million shoppers online buying and selling books, cars, real estate, airplanes, toys, clothes, natural gas to name a few products the sky is the limit. All you have to do is visualize a product or service in your mind and someone somewhere will figure out how to sell it online.
It is not as if all life begins and end on the Internet, but if your product can be easily sold over the Internet you should do so. Besides, this enables prospective customers, employees, partners, and investors to with the click of a mouse find out about you and what you can offer them. Further, Internet marketing research firms predict that the number of online consumers will grow at a rate of 30% to 50% over the next few years. Other fringe benefits you could get from your website include selling advertising space, personalized emailing, starting an affiliate program or a web blog, creating a joint venture.
You must now be thinking about the kind of a website you want. It is the first impression people will get about you and so it must be a professional looking site and make a striking impression. Your site represents your business and should amply reflect that. You don’t want something your friends high school going son designed, you want a site that leaves a lasting impression on the viewers mind.
Why Real Estate Investor Site?
Have you ever imagined owning your own virtual office twenty four hours a day seven days a week. Well, with a website you will have all of that while promoting your real estate business. You can also get quality leads and market your properties, manage your contacts. Infact, the marketing tools that are a part of a professionally designed Real Estate website will enable you to stand head and shoulders above the rest of the competition. Just adding a website address to your ads can make a difference to how prospective clients view your business.
Who should design you site?
Today there are a plethora of web design companies out there and it is important to pick the right one. You need a balance between the how much you should pay and the kind of features your website has. Before picking a company you should find out is they have any experience in the real estate investing world. Do they have any references or sample working sites that you can view? Can they design dynamic or database driven websites so that you can easily make changes to the website yourself without paying the designer an arm and a leg to make small updates.
What to look for in an Investor site?
So, while designing your website obviously you need to keep a couple of things in mind. First let me tell you about all the free stuff you should look for, a free auto responder where you can create unlimited auto responses. Your prospects and clients will receive personalized follow-up messages. Free submission to search engines is crucial to get your word out and is an essential part of being successful. At RI Tracker we use in house search engine optimization professionals to stay on the cutting edge of search engine technology with the most important goal being to drive motivated sellers and interested customers to your site.
Your website should also include an online form for people to voice their opinion, ask questions and give their feedback. Since you want to attract investment partners you need to have a special page just for investors besides having a high quality. These features will add tons of credibility to your site and also attract money partners.
In addition to these above mentioned features, basically you need a professionally designed and maintained web site. You need a personalized email address and all the features that come with an email account. It would also be a good idea to think about creating pages for mortgage brokers, bankers, Realtors, landscapers, handymen etc. If you haven’t thought of it earlier, now is the time to setup a process for obtaining referral fees commissions, or even charge an advertising fee and you could end up totally eliminating the cost of your new site.
Owning your own domain so that all inquiries go directly to you and you are free to advertise your domain anytime anywhere also helps. When building your site ask your design company to include geographical key words to help your site rank even higher on localized searches.
How to get a professional investor web site using your own domain, and not spend thousands to get it done?
Using established services like RITRACKER.COM which is managed by a Real Estate Investor himself, your new web site can be live in 48 hours or less without costing you and arm and a leg(Starting at $499). Using them, not only is it easy to get your web site set up and personalized, but your site will be fully loaded with online marketing and lead generation tools built right in. The customer care is there to help answering all your questions and providing expertise in Internet marketing
To keep your cost low we have set up templates that we can easily modify to fit your needs. These templates are VERY customizable. Not only can you change the obvious (company name, location etc.), but we can add pages, remove pages, add or remove text and pictures, change text colors, add downloadable forms and a lot more. Some templates can be changed to the color of your choice at no additional cost. The bottom line is that your site will be customized to fit the needs of your business.
You will also get a web based admin interface allowing you to to add, delete or modify properties or make any changes at you own convenience using an extremely user friendly user interface.
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Source: http://www.articlealley.com/article_124159_33.html
Source: http://www.articlealley.com/article_124159_33.html
Labels: investment, real estate
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